Boux Avenue

At the end of January I blogged about
Theo Paphitis' new lingerie brand Boux Avenue.

The wait now is finally over and Boux Avenue is officially open.
Their online store went live on the 1st April
and their 8 UK stores have been opening since then with the last opening
on the 8th April

Today is the first real chance I have had to look at what they had to offer,
and they definitely do not disappoint.
Having already known that Boux Avenue's size ranges were to include up to a
40G cup, I was still surprised to find 3 pages of DD+ bras.
I often find myself lusting over the smaller bras in shops, only to find that
if they do have it in a DD+ cup, it doesn't live up to the overall look of the smaller bra.
But not in this case. What they have to offer is far from mundane,
and for most cases, those prettier
smaller bras I am drawn to, also come in the larger sizes, with
every effort to keep the same fabric, design and appeal.

Boux Avenue lingerie is split in to two categories this season
Vintage Garden Party and Burlesque Boudoir.

There are pages worth of beautiful lingerie, but i have chosen my favourites
from each theme. All the bras I have chosen
to feature are those which have sizes in DD+.

Vintage Garden Party

Serena lace balconette bra £26
Comes in a 32B-38G
Luxurious inky blue satin with a floral lace overlay.

Mia lace babydoll with thong £40
Sizes 8BC - 18F
Sheer mesh babydoll with floral lace and peek-a-boo key holes

Georgia spot mesh brief £12
Sizes 8 - 16

Camilla satin and tulle balconette bra-£26
Sizes 32A - 38F
Beautiful silver silk satin with pleated tulle features and ivory lace trim.

Georgia spot mesh balconette bra - £24
Sizes, unfortunately this is only stocked in a 32A- 38DD
Pleated polka dot mesh balconette bra.

Burlesque Boudoir

Tori lace moulded plunge bra - £22
Sizes 32A - 38F
Nude plunge bra with exotic Moroccan lantern lace overlay

Tori lace body £34
Out of stock so no sizes listed.
Black mesh thong body, with Exotic lace overlay and peek-a-boo back feature.

Provocative lace unpadded balconette bra £26
Sizes 32D - 38G
Lavender cup with a beautiful black lace overlay with scallop and eyelash trim.

Frilly Milly shorts £8
Sizes 8-16
Sheer mesh knicker with rows of frilly lace.

French fancy chiffon chemise and knickers set £28
Sizes 8-16
Sheer floaty chiffon chemise embelished with rows of white lace.

Ava vintage floral balconette £24
Sizes 32A - 38F
Vintage inspired floral print with a black sheer lace trim.

These are just a few of my personal favourites, and there are plenty of other
sizes available with some ranges in the following sizes, bras up to a 40G, knickers up to a size 20, Suspenders, babydolls and slips up to a size 18.

And if nothing above takes your fancy then there are whole ranges
for more everyday wear in black and white, nightwear and loungewear in a range
of cottons and homewear pieces to fill your home with
a little bit of Boux Avenue.

Hayley x

Boux Avenue

Last week entrepreneur Theo Paphitis unveiled the
first images for his new lingerie company
Boux Avenue.

The first two images were from the elegantly sophisticated 'Vintage Garden Party'
and the seductive and sultry 'Burlesque Boudoir'

(Vintage Garden Party:Marilyn Bra £32 and Girdle £40)

(Burlesque Boudoir:Valentines Corset £50, Millie Knickers £8)

Now I have never been a big fan of La Senza but I am curious
to see what Boux Avenue has to offer when it is launched
at the end of March.

Theo says;
"Boux Avenue is about appealing to your moods - one day it may be sophisticated, another seductive."

But is Boux Avenue on to a winner here? Maybe so.
With sizes ranging from a 30 A to a 40 G, plans to have sizes available
up to a K cup and the Boux Woman being feminine
and elegant yet sultry and sexy
this brand seems to have got it all covered.

This is definitely one to keep your eye on in the upcoming months.

For more information on Boux Avenue visit their Website
or alternatively follow them on Facebook.

(Images from Boux Avenue)